
Have you noticed something different lately when it comes to growing a coaching and expert business…
Have you noticed how just a few years ago, in every Facebook Group and all over your feed…
You'd see new people coming up...
Easily signing clients...
Along with screenshot after screenshot…
$5k here…
$10k there…
$15k over there…
It seemed like everyone was hitting 6-figures.
Even 7-figures...
...seemingly overnight.
Everyone was soaking in their success.
Everyone was going on exotic trips...
Buying new houses...
New cars...
And everything they wanted.
But these days?
You don’t notice that as much.
You don’t see very many screenshots, if at all.
You rarely see celebration posts, success stories or genuine excitement.
Instead you notice more people asking for help…
You hear about guys who joined some guru’s program and didn’t get the results promised…
You see bigger and bigger claims being made…
…from dudes promising you 100 appointments next week or you don’t pay.
And you see more people selling their lead gen systems and their new methods…
But when you look a little deeper...
Something doesn’t seem to add up…
…because you still see people frustrated their marketing isn’t working.
They’re having a harder time than ever landing clients...
Sales are lower...
Building a business they’re excited about seems further away...
And what they used to enjoy now feels like a drag.
Yet...
While some are having their hardest years…
And it’s all because they’re doing something differently in 2025…
Which doesn’t require:
❌ Churning out reel after reel…
❌ Building an audience of cheap leads…
❌ Filling up your entire day with sales calls...
❌ Or blowing thousands in ad spend only to find their funnels don’t work.
Instead they know how to turn ice-cold leads into paying customers…
And then turn $10-$47 customers into premium clients without high-pressure sales calls or managing closers and setters.


Which means they can create cashflow on-demand.
And they're scaling their businesses while keeping more profit for themselves...
...without burning out or sacrificing their personal lives.
The difference isn't that they're better, more well known or more talented.
It all comes down to this one thing:
All because they're ditching the old systems...
Which means they don't need to worry about...
● Likes, shares and comments
● Getting more followers
● Cost per call
● Cost per qualified
● Show up rates
● Webinar watch rates
● Managing sales people
● Paying them commissions
● Or waiting 2-4 weeks to recoup ad spend
...and moving over to one simple formula:

I'll break down this process...
Along with proof behind how it works in a sec.
I'll also show you my big realisation...
And how simply shifting from acquiring leads... to acquiring customers...
...allowed one client to unlock over $2.5m in extra high ticket sales within 18 months.
But before I do...
Here's the reason why we need to change the way we get clients today:
Over The Last Few Years
Especially when it comes to building a successful coaching & expert business.
Back then you could cold DM a stranger and easily turn them into booked calls.
You could make a few posts on your Facebook Profile and land 5 high ticket clients.
You could run a 3-day challenge, get thousands of cheap leads and book your calendar out with calls for weeks.
…and those people bought expensive programs with little objection or thought.
Things were easy.
The systems used to work.
But today… all those old systems no longer work.
All these systems work when you can get cheap, qualified leads…
The problem is that the days of cheap leads are long gone.
In fact right now...
The average cost to get a lead has gone from $2-3… to $10-20 or more.
For book-a-call… it's gone from $30-50 to $200-500.
Almost no one can make these numbers work.
And you only have to pop into any Facebook Group to see how dead they are now.
So when you put this all together...
❌ Cost Per Qualified Lead has gone through the roof…
❌ The Meta Pixel died, which means it can’t target anymore…
❌ Trust has plummeted…
❌ And organic reach has fallen off a cliff.
It means getting clients...
Scaling your expert business and hitting $20k, $40k, $100k+ per month no longer works the same as it used to.
Which means the old way of giving away free value and pushing everyone to sales calls is getting more expensive, slower and harder.
That’s why…
…only to fill their programs with fewer and fewer people.
So if you’re still using old outdated systems like book-a-call funnels… organic marketing... webinars… challenges… and lead magnets…
Paying $10-15 per lead…
Or building an organic audience hoping those leads will turn into paying clients…
Here’s how you can change all that today...
Simply by installing evergreen systems that work 24/7…
So you can go from not knowing where your next client is coming from…
And having no reliable client acquisition system...
To generating qualified leads and revenue every day.
All by using a systematic process that makes sales on the front end…
And stacks your inbox with hot leads wanting to ascend into your backend programs…

When you do this, it will allow you to break through your current revenue ceiling…
So you can have your best month, every month…
…and do it while feeling GOOD, and stressing less.
Just like the best-paid and most well-known experts are doing today.

One that allows a true expert to:
✅ Finally fix lead generation issues
✅ Create predictable cash flow
✅ Attract premium clients,
And scale their business in a way that feels good.
So in the next 30 days…
You’ll go from constant hustle and burnout to predictable monthly income…
You'll be able to convert someone who’s never heard of you...
...into paying customers… and then into high ticket clients.
It'll allow you to stop chasing shiny objects and focus on a system that produces results day after day.
And most importantly you’ll finally feel like you're building a sustainable business that serves your purpose instead of draining your soul.
I’ve put the entire system down into a 144 page book called The Purpose-Driven Expert Formula.
Here’s a short overview of how it works:

When I started working with Dan, he’d spent a few years building up a big list full of leads…
…but ascending them to his high ticket programs was getting more difficult.
Even though he had strong credibility and bags of case studies...
A lot of those leads had no idea what he did...
Which meant long drawn out sales conversations…
…and having to convince, push and chase people who weren’t ready to buy.
Now he’s got a book funnel bringing in 100s of NEW customers every week.
His book activates them into action-takers...
Builds his brand...
While generating cash flow on day ONE that pays for his ad spend.
And now “every rainmaker campaign we run makes over $500k in high ticket sales”.
All because he's selling to CUSTOMERS... not leads.
Since we run campaigns multiple times a year, this adds up to millions in additional sales that come easier than ever before...
...without a single phone sales guy or setter.
Take a look at what Dan's got to say:
“We had a $50k DAY yesterday with Google Docs & DMs”
- Dan Wardrope, 7-Figure Coach





"Joey has been the second voice of my online world"
- Scott Oldford, Investor, Mentor, Coach
The FULL Purpose-Driven Expert system developed after years and millions testing, making all the mistakes... to give you the blueprint to building a 6-7 figure expert business in 2025 and beyond.


Trust Offer Funnel Diagnostics
How to optimise your low ticket funnel allowing you to scale on cold traffic.
($27 Value)

Consumption Secrets Guide
5 strategies for increasing product consumption and ascending more high ticket clients.
($19 Value)

GHL Funnel & Workflows
30 day free trial GHL preloaded with snapshots and workflows to launch in the next 3-7 days
($97 Value)

6-Figure Handraiser Email Swipe
Swipe my EXACT 130-word email that generated over 6-figures in high ticket sales.
($27 Value)

High Converting Ad Swipes
Every Trust Offer needs the right eyeballs on them. Here are 2 high performing ad swipes for you to model after.
($37 Value)
My name’s Joey Hung...
And everything I’ve learned and perfected has been done behind the scenes helping coaches and experts create, launch and scale offers.

I've generated millions in sales…
100s of buyers per week…
Half a million+ launches to small audiences.
It took several years of trial-and-error, testing everything and figuring things out the hard way.
And finally, I did it.
It’s called The Purpose-Driven Expert Formula.
And it’s designed to help experts unlock their God-given talents, reach their ideal audiences with messaging that truly resonates, and monetise their skills…
So they can create more impact and influence in the areas they’re called to.

The first thing we do is acquire customers through a low-commitment Trust Offer.
A trust offer is an inexpensive digital product that solves an immediate problem while building trust in you and your solution.
It only takes you a few days to create.
You can take your existing trainings and repackage it.
You can turn an old webinar into a new paid product.
Or you can even launch without any product created.
And when it’s running… it pays for your ads and funnel costs on Day 1…
So all your marketing becomes free…
While at the same time…
Generating Qualified Leads who know, like and trust you.
Inside the Purpose-Driven Expert Formula, I give you my 10-question framework for crafting high-converting Trust Offers that scale on cold traffic…
…so you can start getting 100s & 1000s of NEW customers every single month... starting in the next few days.

Once you have customers entering into your ecosystem 24/7…
You’ll never have to worry about leadflow again.
Then the next step to ascending Customers into $3k+ Clients is opening up Conversations
Phase 2: Conversations
We automate this process and drive more inbound conversations into our DMs and inbox…
…by placing what I call ‘Conversation Points’ throughout your customer journey.
The CPs create awareness of your higher level programs while they’re going through your training and build intent to work with you.
You can do this through emails, posts, welcome messages and much more.
And when you nail this process…
It leads to an inbox full of prospects wanting to learn more about working with you.

Phase 3: Clients
The result? Ascension becomes simple.
No need to hard sell.
No need to convince.
No need to chase.
And when prospects come pre-sold, you no longer need time-consuming sales calls to enroll $3k+ clients.
Instead…
All you need to do is ask 5 simple questions. Send an Invite Doc. And collect the cash.


Then in order to scale…
All we do is focus on the first metric, driving more Customers through the door…
…which leads to more Conversations… which gives us more Clients.
This one simple formula builds a predictable, scalable 6-7 figure expert business.
Once you install this into your business in the next 30 days, you'll experience how stress-free it truly is.
Because you’ll be able to do it:
So marketing & sales no longer becomes an obstacle to fulfilling your purpose.

For A One-Time Payment Of Just
$37.00
$14.40
(You're saving 61%)
You’re Also Protected By Our 365-Day, No-Questions-Asked Money-Back Guarantee
If you try The Purpose-Driven Expert and don’t find it gives you clarity or makes your life easier, just contact support and we’ll send back every penny.

For A One-Time Payment Of Just
$37.00
$14.40
(You're saving 61%)
Protected By Our 365-Day, No-Questions-Asked Money-Back Guarantee
And from chasing leads to having paying customers seek you out…
And best of all...
It works even if you've tried all the old systems...
...or feel overwhelmed by complex marketing.
Right now you're at a crossroads.
Path #1 leads down the same road you've been traveling - fighting for every lead, spending more on ads that deliver less, burning out from content creation, and wondering why your business feels harder than it should.
Path #2 gives you The Purpose-Driven Expert Formula - a proven system already working for coaches and experts who are attracting premium clients without the hustle, stress, or endless sales calls.
First, you'll immediately receive your digital copy of the 144-page book that breaks down the entire system step-by-step.
You'll discover exactly how to:
Within 24 hours of implementing what you learn, you'll notice something different...
Your marketing will start working FOR you instead of draining your energy.
Within 7 days, you'll have your Trust Offer created and ready to launch.
Within 14 days, you'll start seeing your first customers flowing in, paying for your marketing costs.
And within 30 days, you'll experience what it feels like to have prospects reaching out to YOU, pre-sold and ready to become premium clients.

For A One-Time Payment Of Just
$37.00
$14.40
(You're saving 61%)
Protected By Our 365-Day, No-Questions-Asked Money-Back Guarantee
The Purpose-Driven Expert Formula works because it aligns with how people actually buy in 2025.
Think about it...
People don't want to be sold to anymore.
They're sick of being pitched.
They're annoyed by the constant barrage of "get on my calendar" requests.
What they DO want is to make smart purchasing decisions on their own terms.
The Purpose-Driven Expert Formula gives them exactly that.
A low-risk way to experience your expertise, automated touchpoints that build trust over time...
...and a simple pathway to work with you at a higher level when THEY decide they're ready.
It's marketing that respects your prospects' intelligence while systematically moving them toward becoming premium clients.
And the best part?
Once it's set up, it runs 24/7, bringing you customers, conversations, and clients while you focus on delivery and living your life.
And of course...
I'm so confident that The Purpose-Driven Expert Formula will transform your business that I'm backing it with my 100% risk-free guarantee.
The best guarantee.
365 days. A full year to try this out. See if it works.
And if you don’t love it, for whatever reason at all…
Simply email support anytime in the next 365 days and we'll refund every penny.
This isn't just another book.
It's the exact roadmap to building profitable, sustainable business while creating more impact with their God-given talents.
The old ways of building an expert business are dying.
The coaches and experts who will thrive in 2025 and beyond are those who adapt to this new reality NOW.
Every day you continue using outdated systems, you're:
For just $14.40 - less than you'd spend on lunch…
…you can get the complete Purpose-Driven Expert Formula and all the bonuses that will help you implement it successfully.
This small investment today will save you thousands in wasted ad spend, hundreds of hours in trial-and-error, and years of frustration trying to figure this out on your own.
The Purpose-Driven Expert Formula is your chance to break free from the struggle...
And build the business you've always wanted...
One that generates consistent revenue, attracts premium clients, and allows you to make a bigger impact without the hustle and burnout.
Click the button below to get instant access to everything for just $14.40.
You could do everything I just said, go watch a bunch of videos on Youtube from people who’ve never actually scaled businesses, make mistakes, and try to piece it together yourself…
That’s how I did it but it sucks…
It means spending years of your life and thousands of dollars on ad spend…
It also means losing clients because you screw things up and make errors…
Maybe even staying stuck at your current income level while watching other experts pass you by.
Or you could save all the headaches and just learn directly from the source.
The difference is…
One only requires you to spend a few bucks while the other requires you to spend years…
It’s your decision…
After all, only you know what’s important to you…
If a few bucks is more important than saving a few years, then you’re welcome to go do this on your own.
The Purpose-Driven Expert Formula gives you a clear, proven path forward.
A system that works in today's market and will continue working for years to come.
For just $14.40, you can access the exact blueprint that's helping experts like you build profitable, purposeful businesses without the constant struggle.
This is your moment to choose a better path.
Remember why you became an expert in the first place?
It wasn't to spend all day creating content or having endless sales calls.
It was to make a difference. To share your knowledge. To transform lives.
The Purpose-Driven Expert Formula gives you back the freedom to focus on what matters - serving your clients at the highest level and fulfilling your purpose.
With reliable systems working for you 24/7, you'll finally have the business you've always wanted - one that supports your life instead of consuming it.
Only you know what is the right decision to make.
And when you're ready...
Just click the button below and I'll see you on the other side :)
And remember...
You’re protected by my 100% satisfaction guarantee, for a full 365 days.
You have absolutely nothing to lose and a thriving, purposeful expert business to gain.
See you on the inside!
-Joey

For A One-Time Payment Of Just
$37.00
$14.40
(You're saving 61%)
Protected By Our 365-Day, No-Questions-Asked Money-Back Guarantee
-Consumption Secrets Guide
-GHL 30-day Free Trial & Funnel & Workflows
-High Converting Ad Swipes
-6-Figure Handraiser Email Swipe
Get The Purpose-Driven Expert Formula today. And if you don’t like it for any reason whatsoever, just email us and we’ll give you a full refund of every penny you paid.